Turn Your Business Dreams into Reality

Designed by Women, for Women

An Empowering 12-Week Accelerator for Female Entrepreneurs

Are you ready to take charge of your future and transform your passion into a thriving business?

This isn’t just a course—it’s your launchpad to success!

Designed by women, for women, the HER. A-Z Business Academy is packed with practical guidance, expert mentorship and the confidence boost you need to turn ideas into immediate action.

Why Women Need This Program

Building a business can feel isolating, overwhelming, and full of guesswork.

Too many talented women get stuck spinning their wheels in the ideation phase, trying to figure out marketing, legal compliance, and financial planning all on their own.

The HER. Business Academy was built to bridge the gap between creative passion and commercial execution. Hosted at the Valletta Design Cluster, this high-touch, 12-week social enterprise accelerator equips you with the exact tools, community backing, and step-by-step guidance you need to launch with complete confidence.

We’ll guide you every step of the way—from building a powerful 1-page business plan and choosing the right structure, to navigating registration, VAT, taxes, digital security, and funding schemes. This is your opportunity to gain clarity, master your cash flow, and ignite your entrepreneurial spirit in a supportive environment—without having to build in isolation.

What’s Included in Your €495 Investment

12 Weeks of Expert-Led Training:

Hands-on workshops led by top industry specialists in business strategy, financial compliance, marketing, customer experience, and digital growth.

Week 15 Accountability Check-in:

A dedicated post-graduation follow-up session 3 weeks after pitch day to track progress, resolve post-launch friction, and keep your momentum going strong.

The 1-Page Business Plan & 90-Day Action Canvas:

Practical, non-intimidating frameworks to get your ideas out of your head and into an actionable roadmap.

Direct Access to Mentors & Industry Leaders:

Personalized feedback from seasoned entrepreneurs, accountants and digital marketing experts.

The HER Tank Experience (Week 12):

An exclusive pitch finale with a chance to secure startup grants (such as our €500 startup grants) and pitch in front of investors and VIP guests.

The Curriculum & Roadmap Breakdown

Week 1: Foundations, Purpose & Business Plan Kickoff

Johanna Parnis England & Cristina Balaceanu

• Personal Alignment & Your WHY: Identify your core values, strengths and business purpose to drive financial independence.

• Vision & Boundaries: Set your mission, 5-year vision, and master time-blocking to protect personal/family time.

• The 1-Page Business Plan: Kick off your practical 1-page template and 90-day action canvas.

Week 2: From Idea to Opportunity & Micro-Testing

Johanna Parnis England

• Product/Service Definition: Clearly articulate what you offer and the exact problem it solves for your target audience.

• Your Unique Selling Proposition (USP): Identify what makes your business distinct and competitive in the local market.

• Feasibility & Micro-Testing: Master low-cost ways to test market demand and gather real feedback before investing time or money.

Week 3: Offer Structuring, Pricing & Scope Protection 

Dana Carmont

Structuring Your Offer & Charging Your Worth: Turn raw ideas into high-value packages (features vs. benefits), overcome undercharging, and calculate your margins, hourly rates, and break-even points.

• The Mindset of Value & Scope Creep: Build confidence in pricing appropriately, enforce deposit policies (e.g., 50% non-refundable), and protect your time against scope creep.

• Guest Founder Story: Hear a 15-minute real-world talk from a local female entrepreneur on raising her prices and claiming her worth.

 Week 4: Marketing Part 1 — Customer, Message & Core Pitch

Noemi Rivera

• Customer Profiling & First Clients: Identify your ideal customer personas, understand buying behaviors, and learn practical strategies to land your first 3–5 clients.

• Marketing Pillars & Customer Journey: Set solid brand foundations and map the entire customer funnel from Awareness to Loyalty.

• Core Brand Message & Elevator Pitch: Craft a razor-sharp elevator pitch that clearly defines who you help, what you offer, and why clients should choose you.

Week 5: Marketing Part 2 — Channels, Digital Security, AI & Growth Websites

Noemi Rivera & Izzy Hyzler

Choosing Your Channels & Asset Security: Select the right marketing platforms (socials, markets, email) without burnout, and secure your digital assets (domains, email accounts, social handles under your own ownership, 2FA, and password safety).

• Strategy, Systems & Smart Tech: Build realistic marketing goals, manage your time and budget, and streamline your workflow with practical content frameworks, Canva, and AI drafting tools.

• Special Guest Spotlight — "Websites That Drive Growth": A 30-minute masterclass with Izzy (Growth Gurus) on turning your digital space into a high-converting customer engine.

Week 6: Customer Service, Retention & Community Networking

Dana Carmont

• High-Touch Customer Service & Retention: Build relationship-first selling, handle off-boarding smoothly, and capture timely Google/Facebook reviews right after delivery.

• Referrals & Grassroots Networking: Create repeat-purchase loops, simple "refer-a-friend" incentives, and build confidence in speaking about your business anywhere.

• Guest Founder Story: Hear from a local female entrepreneur on growing her business through authentic community connections and local partnerships.

Week 7: Live Networking Event & 1-Minute Pitch Practice

Dana Carmont

• Pitch Workshop & Polishing: Review and refine the 1-minute elevator pitch you originally crafted in Week 4.

• Live Networking Event: Put your skills into practice in an interactive session, delivering your pitch with confidence and receiving live feedback.

• Community Connection: Network directly with invited guests, mentors and local community supporters in a supportive, high-energy environment.

Week 8: Financial Foundations, Money Setup & Banking

Corinne Bellia & Mariah Cassar

• Business Financial Plan & Math: Master the core numbers of your business, including income, expenses, healthy profit margins, and break-even calculations.

• Record-Keeping & VAT Invoicing: Set up simple record-keeping templates and learn compliant invoicing rules under Maltese tax and VAT guidelines.

• Business Banking & Payments: Navigate opening dedicated business bank accounts (local options or Revolut Business/Pro) and card payment terminals with a special myPOS segment.

Week 9: Legal Setup, VAT, Compliance & Malta Enterprise Grants

Corinne Bellia & Mariah Cassar

• Business Structures & VAT Registration: Compare Sole Trader vs. Partnership vs. LTD options, understand VAT thresholds (Articles 10, 11, and 12), and complete a live walkthrough of online VAT registration using your e-ID.

• Taxes, Social Security & Employment: Master Class 2 NI contributions, tax rates, the 15% part-time rate, Jobsplus employer registration, statutory bonuses, and COLA.

• Malta Enterprise Grants Overview: Discover funding opportunities and financial support schemes available for your business growth.

Week 10: Business Plan Consolidation & 90-Day Action Plan

Cristina Balaceanu

• Consolidating Your Blueprint: Merge your customer profiles, offer structures, pricing models, marketing pillars, and financial numbers into your completed 1-Page Business Plan.

• Goals & Revenue Targets: Define clear Year 1 revenue milestones and core operational objectives.

• The 90-Day Post-Graduation Roadmap: Build a tactical, step-by-step execution plan mapping out exactly what to tackle in Week 1, Month 1, and Month 3 after graduation.

Week 11: The HER Tank Finale & Grant Awards

• The HER Tank Startup Grants: Pitch your business concept for a chance to secure €500 cash grants (backed by corporate sponsors ) to instantly fund inventory or marketing.

• Expert Feedback & Connections: Receive live, actionable feedback, strategic advice, and valuable industry connections from our panel of judges and mentors.

• Program Milestone: Celebrate the completion of your core academy training and set the stage for your upcoming execution sprint.

Week 15: Accountability Check-In, Official Graduation & Celebration

Johanna Parnis England

• Real-World Progress & Review: Return 4 weeks post-graduation to share your real-world progress, celebrate milestones, and review your 90-day action commitments.

• Overcoming Hurdles Together: Reflect as a cohort on early obstacles, market realities, and strategies for navigating your first business hurdles.

• Graduation & Alumni Transition: Receive your official graduation certificate, celebrate your launch with the community.

Date: Starts Saturday 23rd January 2027 - 3rd April ( 11 weeks) & 1st May (week 15)

Time: All sessions start at 10am ( 2-4 hours depending on cohort)

Venue: Valletta Design Cluster

Price : €495 total (€41.25 per week) Paid In Full - Membership for 12 weeks

• Cohort Strictly limited to 15 places to guarantee individual attention and hands-on guidance.

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